S ocial media marketing has increasingly become a popular strategy for businesses and online eCommerce stores. It’s basically using social media to promote your product or service. However, there’s a constant change in the trends for social media marketing and at one point it just becomes tough to keep up. As soon as you make a marketing plan, before you know it, the next trend has already begun. This is why you need to plan ahead by studying not only today's trends but the potential trends of the future. Here are a few trends for social media marketing you should be prepared for.
During the pandemic, people were more hesitant about meeting face to face, which began the era of Zoom meetings. During this time, live streams became popular as people could see their favorite artists in real time doing the activities the public enjoyed.
Due to the rapid popularity, many people were able to see the convenience of joining meetings and watching their favorite artists and streamers all while sitting at home. Since people have become more accustomed to this way of life, it is very likely that live streaming will not lose steam and will actually gain popularity. So, you should take advantage of the opportunity to market through creators as sponsorship or partnership.
Augmented reality has been around for a very long while gathering a lot of popularity, quickly spreading to many apps. It has also become quite common for brands to use augmented reality to market their product as it’s a very effective way for potential customers to be able to interact and try out your product.
Apps like Snapchat use augmented reality and increasingly almost every social media app has these options. This is a long-standing trend that has no intention of leaving. If anything, augmented reality may gain popularity in the future years being the preferred method of trying out a product for the first time. For trying the first time, using Snapchat can be a good option as right now there are 306 million daily users and 75% of teenagers use Snapchat. So, for quick exposure to all ages, Snapchat is a great place to start.
No one really likes ads, of course, but nowadays features like reels, IGTV, or apps like TikTok are becoming increasingly popular. Even the ever-popular YouTube released YouTube shorts. With the success of these features, many are using short videos to their advantage to show snippets of their product.
With this feature, brands are able to connect with their audience at a more personal level. You can also pick your target audience as TikTok is generally used more by Gen Z and YouTube shorts are mostly watched by young adults. Since the videos on these apps and features are short, it doesn’t feel like a chore and caters to the short attention span people have when it comes to advertisements. Short videos that are easy and engaging or as some would call them, snackable content, will become increasingly popular.
This trend originally started when the corporate fast-food chain Wendy's jokingly ‘roasted’ someone on the app Twitter. This caused many people, mostly young, to connect with these giant brands as these interactions were seen to be hilarious. In the past, if a brand had a social media account it was strictly used for advertising products and such. However, now it's used to better interact with consumers and now there is an increase in what they call corporate stans.
People enjoy these interactions between brands and individuals no matter how the interactions go. It's become a great way to make your brand known to the public, simply by interacting with them. This trend started a very long time ago but at this point, it's fair to say that this trend is here to stay.
In this age and time, there is nothing if there is no technology, so it's very important to learn how to benefit from it fully. There are, other than the trends for social media marketing mentioned above, many ways to market online. It's easy and efficient, so don't miss out on the opportunity.
